As global demand for matcha continues to surge, Haru Foods announced the launch of its ceremonial-grade matcha oat milk latte mix, created to deliver a smooth, café-quality matcha experience at home — simply by adding water.

The U.S. matcha market is valued at approximately $900 million and projected to more than double over the next decade. While most matcha consumption occurs in cafés, at-home options remain limited — particularly in convenient latte formats. Haru was created to close that gap.

“Matcha has become a daily ritual for millions, but the at-home experience hasn’t caught up, and that represents a significant opportunity for grocery retailers,” said Robyn DeFina, Co-founder of Haru Foods. “We created Haru to make premium matcha effortless without compromising on quality, taste, or authenticity.

Unlike traditional matcha powders that require tools or overly sweetened latte blends that mask flavor, Haru features ceremonial-grade Japanese matcha as the hero ingredient, blended with oat milk, MCT oil, and 5g of cane sugar. The result is a balanced, smooth latte delivering calm, focused energy — no whisk or additional ingredients required.

Haru also delivers exceptional value compared to café alternatives. While a typical matcha latte averages $7 in cafés, Haru costs approximately $1.30 per serving, making premium matcha an accessible daily ritual.

The brand name “Haru,” meaning “spring” in Japanese, reflects the company’s belief in renewal, clarity, and intentional living. Haru’s lineup is designed to make matcha simple, repeatable, and approachable — aligning traditional Japanese wellness with modern convenience.

Haru is available now at harufoods.com, Amazon, TiTok shop, and select retail partners.

For more information, visit harufoods.com.