New York, NY — October 7, 2025 — Pipcorn, the better-for-you snack brand known for its craveable heirloom corn-based snacks, is entering its next phase with a bold new identity: Pip’s Heirloom Snacks™️. The new name and packaging reflect the brand’s evolution from its original mini popcorn into a broad range of heirloom corn snacks, with less fat and fewer calories than conventional options. And in response to overwhelming consumer demand, 90% of the products will now be made with avocado oil. 

Founded in 2012, Pipcorn quickly achieved national prominence when it earned an investment on Shark Tank® and found an early fan in Oprah. In 2019, the brand began expanding its offerings to include more non-GMO Heirloom corn snacks, including Cheese Balls, Crunchies, Corn Dippers, Twists and Fries, all in multiple flavors featuring distinctive crunch and irresistible taste, and all made with heirloom corn. Now available in over 20,000 retail locations, including Whole Foods Market, Sprouts, Thrive Market, Amazon and more, Pipcorn has built a loyal following around better-for-you snacks that don’t compromise on taste. As announced in Fall 2024, the brand is now part of UpSnack Brands, a new platform leading the charge in better-for-you, sustainably focused snacking.

The transition to Pip’s Heirloom Snacks marks a natural next step in the brand’s evolution, speaking to its expanded product portfolio, while signaling to consumers and the trade that the brand is now much more than its original mini popcorn. The updated look is designed to stand out on shelves and reinforce the brand’s commitment to be everything Heirloom implies – made with unadulterated seeds that have been nurtured and handed down by generations of family farmers committed to the highest quality and best possible taste.

Speaking to the changes, Marketing Director of Pip's Heirloom Snacks, Sonia Ortiz explains, “This rebrand is about more than just a new name and look—it’s about clarifying who we are and what we stand for.  Being an heirloom-based brand demands that we deliver the best tasting, highest quality snacks made with only real, non-GMO ingredients.  As part of that, given the explosive growth in demand for products made with avocado oil, we’ll be converting to avocado oil on over 90% of our items as we roll out the new name and packaging.”  

While the brand’s identity is evolving, what consumers love most will remain the same—craveable taste, signature crunch, and a wide variety of forms and flavors, all made with a commitment to better-for-you preparation and top quality Heirloom corn.  Pip’s Heirloom Snacks is destined to set a new standard in the snack aisle. 

For more information on  Pip’s Heirloom Snacks™️, please visit https://www.pipsnacks.com/.