Go2MarketEdge will bring together food and beverage (F&B) leaders and innovators for three days of insight, experimentation, and collaboration. Attendees will hear from prominent industry figures and participate in hands-on sessions designed to explore the AI solutions solving real challenges across the industry. 

Tastewise, the artificial intelligence-powered consumer insights platform unlocking revenue for F&B brands, has announced its participation in Go2MarketEdge, an exclusive summit for senior F&B leaders, taking place August 5-7 in San Francisco. Hosted by IFMA The Food Away from Home Association and powered by Tastewise and Cut+Dry, the event will provide insight and showcase innovation across marketing, sales, and operations, helping brands to supercharge their go-to-market strategies. 

Across three high-impact days, attendees will be immersed in the San Francisco tech scene, shuttling to different venues that provide insight and inspiration. Attendees will hear from prominent industry figures, including Marketo co-founder Jon Miller, Instacart CMO Laura Jones, Gong chief evangelist Udi Ledergor, and Tastewise CEO Alon Chen. Each speaker will offer behind-the-scenes insights into building some of the market’s most successful brands and the innovations shaping the future of their operations. 

Alongside tech demos and hands-on sessions, Go2MarketEdge will feature a first-of-its-kind 48-hour hackathon. Global teams will be challenged to build functional, AI-powered solutions to real-world industry challenges – from co-pilots that help chefs develop menus to GTM solutions that improve the way teams work. Created to produce real-world impact, the event will bring together the brightest minds in the field and serve as a launchpad for current solutions and future developments. 

"This is a defining moment for the food and beverage industry. The pace of the consumer has changed, and now – for the first time – our ability to execute can match it. Go-to-market no longer has to be slow, siloed, or speculative. At Go2Market Edge, we’re showing how today’s tools unlock faster decisions, better ideas, and more space for people to do what they do best: lead with creativity and clarity," — Alon Chen, CEO & Co-founder, Tastewise.

“We’re focused on preparing the industry for what's coming – not just reacting to what's here,” said Mike Schwartz, SVP – Chief Engagement & Innovation Officer at IFMA The Food Away from Home Association. “The future of foodservice will be defined by how we embrace AI and technology to make smarter, faster decisions across the value chain. Go2MarketEdge is our way of helping industry leaders get ahead of that future – not with theory, but with clear thinking, practical ideas, and the right conversations. 

Go2MarketEdge is part of a broader collaboration between Tastewise and IFMA The Food Away from Home Association. As part of this partnership, the two organizations will debut a new offering at the event, developed to help F&B brands go to market faster, smarter, and with greater impact.