Truly Indian Launches Into 172 Stop & Shop Locations Across the Northeast
Samosa, Tandoori Naan, and four varieties of Roti Wraps now available in the Asian frozen freezer aisle delivering easy meal solutions in minutes.
Edison, New Jersey, USA – ADF Foods, a fourth-generation family-owned leader in gourmet Indian cuisine, is thrilled to announce the launch of its Truly Indian products at Stop & Shop stores across the Northeast. Customers can now enjoy authentic Indian snacks and breads, perfect for recreating the restaurant experience at home. The selection includes Vegetable Samosas, Tandoori Naan, and Roti Wraps, all available in-store and online through Instacart.
The NEW Roti Wraps—handheld "Indian Burritos"—come in flavors such as Paneer Tikka, Aloo Gobi, and Tandoor Aloo, offering a burst of authentic Indian taste in a convenient, grab-and-go format.
With this expansion, Truly Indian continues its mission to bring high-quality, flavorful Indian cuisine to American households, combining convenience with authentic Indian food traditions. "We are excited to introduce the vibrant street food culture of India to Stop & Shop shoppers," said Bimal Thakkar, Chairman & Managing Director of ADF Foods. "Our products showcase our commitment to preserving India’s rich culinary heritage, from hand-picked spices and small-batch cooking to handcrafted artisanship, ensuring an authentic and delicious experience."
Products Available:
- Samosa: A crispy pastry filled with a spicy potato and pea mixture, these traditional samosas are perfect as a snack or side dish.
- Tandoori Naan: Soft and fluffy, hand-made in India, this naan is the perfect combination of crispy and pillowy, making it an ideal pairing for your favorite Indian dishes or as the base for naan pizzas and sandwiches.
- Roti Wraps: Paneer Tikka, Aloo Gobi, and Tandoori Aloo, these hand-rolled wraps offer a delicious and convenient meal option for lunch or on the go, ready in 2 minutes.
Each Truly Indian product is made fresh in India using locally sourced, clean ingredients, ensuring superior taste, authenticity, and a longer shelf life—setting them apart in the frozen aisle. Whether you're preparing a traditional Indian meal at home or need a quick, satisfying snack or appetizer, these products bring the vibrant flavors of Indian street food straight to your kitchen.
These new products are available at 172 Stop & Shop locations across the Northeast, with an option to order online via Instacart for added convenience. Visit your local Stop & Shop or shop online to experience the rich, authentic flavors of Truly Indian.
For more information or sales inquiries, please contact:
Rasa Kumar
Senior Vice President, Truly Indian
[email protected]
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About Truly Indian:
Truly Indian is a proud member of the ADF Foods family of brands. Dedicated to preserving India’s rich culinary heritage, Truly Indian delivers authentic, flavorful Indian cuisine to households around the world. Each product is crafted using traditional techniques and clean ingredients, promising a delightful journey into the heart of Indian street food culture.
About ADF Foods:
Founded in 1932, ADF Foods is a fourth-generation family-owned enterprise and a global leader in frozen and shelf-stable Indian foods. With over 400 products available in 55 countries, ADF Foods is committed to crafting high-quality, authentic Indian dishes that capture the essence of India's vibrant culinary traditions.