The ‘2025’s Most Disruptive Food & Beverage Trends’ report reveals insights generated from billions of industry data points, including social media posts, online recipes, and restaurant menus.

New York, October 14, 2024 — Tastewise, the AI-powered consumer insights platform for food and beverage (F&B) brands, has unveiled its 2025 Food & Beverage Trends report. Drawing insight from billions of data points—including social media posts, online recipes, and restaurant menus—the report highlights how economic pressures are reshaping food choices, revealing a notable shift in consumer preferences towards wellness, sustainability, and affordability.

With inflation having added an average of 6.8% to living costs globally in the last year alone, many consumers are increasingly focused on finding healthy options that don’t strain their finances. Consumers are seeking functional foods that promote holistic, personalized  health, with growing demand for hydration-enhancing ingredients, such as sour cherries and Celtic salt, and products that support hormone balance.

Other key insights from the ‘Flavor Chase: 2025’s Most Disruptive Food & Beverage Trends’ report include:

• Budget-friendly flavors: As grocery costs rise, flavors from Southeast Asia and the Middle East are gaining popularity, with dishes such as Filipino stews and Hawaij-flavored products appealing to consumers seeking adventurous meals at an affordable price.
• Sustainable practices: Inflation hasn’t eroded demand for sustainability. Consumers continue to prioritize brands focused on improving their practices, valuing efforts such as carbon labeling and transparent sourcing. 
• Personalized nutrition: As focus shifts beyond weight loss medications such as Ozempic, personalized nutrition gains traction, especially in areas related to weight maintenance, hormone regulation, and muscle function.
• Functional Hydration: Hydration is evolving into a wellness-driven category, with consumers looking for beverages that do more than quench thirst. Ingredients popularized on platforms like TikTok are leading a new wave of functional drinks designed to enhance hydration and support overall health. 

“With rising living costs causing financial strain, consumers have a lot on their plates right now. More than half are looking for affordable yet functional food and beverage options that allow them to lead a healthy lifestyle. However, this hasn’t compromised their commitment to ethics and sustainability, and there’s no appetite left for excuses. Today’s consumer base is more educated and demanding—they expect the companies they buy from to understand their desires and deliver products that align with their values. Brands must adapt quickly to these evolving demands, leveraging AI to anticipate trends and offer solutions that truly matter, which will be crucial to staying competitive in a 2025's rapidly changing market,” said Alon Chen, CEO & Co-founder of Tastewise.

To explore the trends set to reshape the F&B industry in 2025, read the full report here.