FOR IMMEDIATE RELEASE
Full-service agency Christie & Co signs The Vegg to establish it as the category leader in egg alternatives and promote its plant-based offerings amongst increasingly health-conscious consumers
Santa Barbara, California (October 2022) Strategic branding and communications agency Christie & Co dedicates itself to changing the world through communication that helps mission-driven companies reach new levels of success. For 30 years, Christie & Co has made winning brands out of companies that benefit humanity and the planet, which it looks forward to doing with vegan egg substitute manufacturer, Vegg. As agency of record for Vegg, Christie & Co will dedicate its unique brand-building approach to telling Vegg’s story, establishing it as the leading brand for those who desire healthy and delicious eggy flavors without breaking their vegan diet, and as a top-of-mind product for the growing number of Americans looking to incorporate more plant-based protein into their diets.
100% vegan, plant-based, gluten free, and cholesterol free, Vegg’s offerings provide Americans who eschew animal protein and those cutting down on animal sources a delicious alternative, which seamlessly replicates the taste and texture of egg in their favorite recipes. Be it adding the eggy coat to French toast with the Vegg French Toast Mix, preparing pastries with the Vegg Uncaged Baking Mix, cooking up an omelet with the Vegg Powder Scramble Pack, or making homemade noodles with Vegg Egg Yolks, the brand’s 10 SKUs meet a wide array of culinary needs.
Over its three decades of developing brand evolutions for mission-driven companies, Christie & Co has worked with more than 150 brands in the natural food sector, many of them plant-based protein. Through its proprietary and proven Organic Marketing Technology and Conversion Market Research, Christie & Co discovers the emotional hot buttons of its client’s target audience, as well as that audience’s priorities, opinion leaders, and preferred channels of communication. The Christie & Co team then assembles this data into a Brand Architecture that provides the foundation for all design, marketing, advertising, and social media deliverables generated for the client. These elements produce laser-focused communication targeted to the correct audience, thereby taking mission-driven companies from dream to mainstream.
“More Americans are becoming increasingly health conscious and turning toward sources of plant-based protein as a result, so we are pleased to work with Vegg and promote their high-quality egg substitutes to a wider public,” said Christie & Co Founder and CEO, Gillian Christie. “We look forward to serving as Vegg’s agency of record and establishing it as the category leader in taste, health, and brand presence.”
Christie & Co is a strategic brand development and growth agency specializing in branding, PR, market research, advertising and marketing experience in the sustainability, manufacturing, food & beverage, nutraceuticals, health and wellness, natural products, outdoor sports, sustainable agriculture, technology, and renewable energy sectors. Christie & Co identifies and accomplishes the goals of ethical companies worldwide, expanding their impact and strengthening their bottom line through integrated, effective branding and communication services. Christie & Co’s highly experienced teams of expert brand builders apply their Organic Marketing™ approach - a precise and proprietary technology that obtains maximum results to build brand awareness and demand with an outstanding track record. Christie & Co Founder, Gillian Christie was recently awarded as one of the Top 100 Women Taking the Lead to Save our Planet as well as the prestigious Joe Nida Entrepreneurial Spirit Award for the agency’s pioneering efforts in the field of Clean Business™. The company was also recognized by Forbes Magazine as one of the 25 Most Influential Kingmakers in Consumer and Retailer Companies. For more information on Christie & Co, please visit www.christieand.co. For media related inquiries, or to set up an interview please contact Josh Grega, of Christie & Co at (206) 291-4709 or via email at [email protected].
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