Nestlé-Froneri has selected Resugar Synergy, the flagship product from food tech company Resugar, as the unique ingredient behind their new low-calorie ice cream bars. By using Resugar in place of regular sugar, Nestlé-Froneri successfully produced the new ice cream series with a dramatic reduction in sugar content of 70%.
"We are proud and happy about this successful collaboration between Nestlé-Froneri Ice Creams and Resugar,” said Ariel Elhadef, Chief Technologist at Nestlé-Froneri . “Many consumers today are looking for products that will provide them with an experience without compromise in taste and texture, yet with a low caloric value. The addition of Resugar to the 99 calorie series allowed us to launch a very tasty product with a sugar content of less than 10%. This is a winning combination of less than 100 calories per unit and excellent taste.”
Founded in 2020, Resugar is the first food tech company to successfully create a 1:1 sugar replacement for large-scale industrial use. Resugar’s all-natural, plant-based, non-GMO compound contains the same sweetness and characteristics of sucrose while reducing sugar content by 70% and caloric content by 50%, all without the use of any sweeteners.
While there are other sugar substitutes on the market, none have been able to replicate sugar’s moisture, color, volume, freezing point, and most importantly, taste. Not to mention, many of those substitutes are linked to health concerns of their own, including cancer and digestive issues. Resugar is the first sugar substitute to perform exactly in the way sugar does but with a low glycemic index and without any sweeteners.
Nestlé-Froneri announcement comes as a growing number of countries throughout South America and Europe – including Chile, Peru, Brazil, and the UK – implement new regulations like warning labels and taxes around products with high sugar content.
These regulations reflect a growing consensus in the medical community around the link between sugar consumption and cardiovascular disease, diabetes, and obesity. These regulations have left manufacturers of sugary products with a tradeoff: suffer demand losses from price increases and cautionary labeling, or reformulate their products with sweeteners, typically resulting in inferior products. Resugar is the only sugar substitute that replaces sugar on a 1:1 ratio, maintaining the sweetness profile and the texture without the need for any recipe changes.
“Effectively addressing global sugar addiction requires harnessing the latest innovations in food science to deliver a perfect sugar substitute – to literally reinvent sugar, in an all-natural way, without the drawbacks,” said Niv Ben-Ami, Resugar co-founder. “Our game-changing solution means manufacturers can keep delicious products on the market without any reformulation, and consumers can keep enjoying their favorite products without negative health effects.”
Resugar has entered a massive acceleration phase and is currently scaling global operations with manufacturing capabilities covering North America, South America, and Europe. The company’s management also includes top researchers from the Technion and leading global food scientists including Professor Yuval Shoham, Dr. Michael Zviely, Dr. Benjamin Striem, Yael Leader, and Dr. Racheli Salama.