Resugar, the food tech company responsible for pioneering the first all-natural, 100% sugar-like substitute, today announced that it had closed a $3 million in series A funding. The round was led by Eitan Yochananof, CEO and Director of Israeli grocery giant M. Yochananof and Sons (YHNF.TA), with participation by private investors.
Founded in 2020 by entrepreneurs Niv Ben-Ami and Ron Livny, Resugar is the first food tech company to deliver a viable sugar substitute for large-scale industrial use: an all-natural compound that tastes and behaves identically to sugar, without any of sugar’s harmful health effects.
Rising sugar consumption has been linked to a worldwide health crisis marked by growing rates of diabetes, obesity, and hypertension. But despite decades of new sugar substitutes, food and beverage manufacturers have struggled to replicate not only sugar’s taste profile, but its unique characteristics – essential for moisture, color, volume, freezing point, and more.
“The food and beverage industry has been disappointed by decades of sugar substitutes that underperform on taste, industrial properties, or both,” said Ben-Ami. “Stemming the tide of global sugar addiction requires harnessing the latest innovations in food science to deliver a flawless all-natural sugar substitute – to literally reinvent sugar, without the drawbacks.”
Resugar uses a novel proprietary enzymatic process developed in partnership with the Technion – Israel Institute of Technology to transform raw materials into a finished sugar-like compound.
In contrast to traditional sugar substitutes, Resugar is completely plant-based and low glycemic index. Its flagship product, the Resugar kit, offers food and beverage manufacturers a 1:1 sugar replacement with 70-80% less sugar content and 50% fewer calories – without any compromise on the taste or industrial properties they’ve come to rely on from sugar.
“Resugar has the potential to transform the food industry,” said Yochananof, a long-time champion of innovation in the food and beverage sector. “Consumers from every walk of life are looking for ways to enjoy their favorite products without sugar’s harmful health effects. Resugar opens up a world of sweetness without compromise.”
Resugar will use the series A investment to build out a global marketing and sales team, deepen its R&D partnership with the Technion, and accelerate the process of regulatory approval and IP protection for its expanding product portfolio.
Resugar’s staff and advisory board include some of the world’s foremost food scientists, including Professor Yuval Shoham (Biotechnology and Food Engineering, Technion) and Dr. Michael Zviely. The company is currently in commercial discussions with multinational food and beverage companies around the licensing of its technologies.
Resugar is the food tech company responsible for pioneering the first 100% sugar-like substitute: a molecule with an identical flavor profile and industrial characteristics to sugar, without any of the health drawbacks. Resugar leverages a proprietary enzymatic process –developed in partnership with Israel’s Technion Institute and leading global food scientists – to transform natural, plant-based materials into a no-compromise sugar substitute suited to large-scale industrial use.