As consumer demand for plant-based and clean label products continues to rise, Idahoan® is proud to announce the launch of its new Honest Earth® brand of products for the foodservice market. The Honest Earth brand represents the company’s commitment to using simple ingredients, preparing its products according to sustainable practices, using a proprietary cooking method that preserves the integrity of the potato for premium Fresh-Dried™ quality and flavor. Made with no artificial colors, flavors, or preservatives – and using only Certified 100% Idaho® Potatoes – the Honest Earth portfolio includes three key speed-scratch products:
- Honest Earth® Creamy Mashed Potatoes with Butter & Sea Salt
- Honest Earth® Rustic Mashed Potatoes with Butter & Sea Salt
- Honest Earth® Hash Brown Shredded Potatoes with a Hint of Sea Salt & Pepper
“These products offer operators speed-scratch convenience, empowering chefs to create better-for-you dishes with pride and confidence, while saving time and money over fresh, frozen, or refrigerated alternatives,” said Idahoan Corporate Executive Chef, Richard Hoelzel.
Honest Earth began as a single product that has become a trusted ingredient in the K-12 market over the years. Now, with the expansion of the product line, Honest Earth is a one-stop shop for foodservice operators within a variety of segments, with products that stand up to modern flexitarian diets with applications at breakfast, lunch, and dinner. Additionally, Honest Earth offers a ‘blank canvas’ for customizable side dishes or potato-based veggie bowls – allowing chefs to add countless ingredients, mix-ins, or toppings to create unique flavor profiles.
“Idahoan is constantly innovating to meet the evolving needs of foodservice operators,” said Craig Gentry, Vice President, Idahoan Foodservice. “The ability for chefs to use our simple and convenient products yields efficiencies in their kitchens, which means they can create dishes faster and with more flavor, and in less time,” he added.
Gentry also commends the Idahoan team as they continue to find sustainable solutions that are meeting customer demands. The Honest Earth products are plant-based, gluten-free, and certified Kosher while remaining free of sulfites, preservatives, artificial colors, and flavors.
“When we say, ‘Better Food for a Better World’ it’s not just a tagline, it’s a mission we are committed to, and we believe it comes across in all of our Honest Earth products,” Gentry said.
About Honest Earth®
In today’s foodservice world, we know it can be a struggle for operators to provide guests with better-for-you options – without compromising taste or sacrificing time. At Honest Earth®, we stand by our delicious, honest ingredients so that operators can provide speed-scratch, clean label sides with convenience and consistency. Just as operators take pride in nurturing their guests, our farmers take pride in protecting the land. We are honored to help our customers serve better food for a better world. Honest Earth is an Idahoan® brand, backed by over 60 years of experience in offering the highest-quality potatoes in the world. Using proprietary cooking techniques, Idahoan specializes in delivering superior flavor and texture in every serving. Learn more at Honestearthfoodservice.com.
About Idahoan® Foods, LLC
For over 60 years, our passion has been to inspire culinary creativity with delicious, scratch-quality potatoes. We use only Certified 100% Idaho® Potatoes, world-renowned for their exceptional flavor and texture. Our farmers take pride in being stewards of the land, employing sustainable practices to ensure quality from field to fork and the preservation of this special resource for generations to come. Our Fresh-Dried™ potatoes are then cooked using our proprietary method that honors the integrity of the potato. This innovative cooking method allows for a final dish that stands up to scratch-made potatoes, while saving operators precious time and labor to deliver consistency and convenience with each batch. Operators can trust Idahoan® as their pantry hero, empowering them to bring their culinary vision to life. Learn more at www.idahoanfoodservice.com.