Melissa Feldman Appointed CEO of Ethical Brands Inc. New York, December 16, 2021 - Ethical Brands Inc.,the owner of Explore Cuisine, is delighted to announce the appointment of Melissa Feldman as CEO of Ethical Brands, Inc. to lead both the North American and international business. Ethical Brands owns Explore Cuisine, a brand that offers a variety of nutrient-rich, plant-based pastas that are made with single, organic ingredients in a shelf stable product. Explore Cuisine is on a mission to make plant-based nutrition simple for everyone. Explore Cuisine will leverage Melissa's proven track record of delivering business results through consumer-driven insights and customer-specific plans to fulfill its innovation objectives, positioning the brand as the leader in the plant-based food market. The appointment is crucial in strengthening the brand’s Red Bank, NJ-based team and in investing in marketing and product innovation. With over 20 years of experience working at leading CPG companies including Kraft Foods and Mars Inc,and a wealth of experience in operations and product innovation, Melissa previously served as General Manager at PlantFusion before joining Ethical Brands, Inc. Melissa is passionate about building an innovative culture and unlocking the vision and passion of individuals and teams. Diligent and enthusiastic, she is committed to maintaining Ethical Brands's reputation for excellence in bringing consumers healthy and delicious foods from across the globe using only the highest quality organic ingredients. “We are delighted to welcome Melissa to the Ethical Brands family. She brings a wealth of experience in general management and brand building, which will be key in increasing the pace of our innovation, focusing on our key North America markets”, said Henrik Svennas, Chairman of Ethical Brands, Inc. Melissa holds a Bachelor of Arts in Economics and Philosophy from Columbia University in New York and a Master of Business Administration in Marketing and Strategic Management from The Wharton School, University of Pennsylvania, Philadelphia.
About Explore Cuisine
Explore Cuisine offers a variety of nutrient-rich, plant-based pastas that are made with single, organic ingredients in a shelf stable product that make it easy for everyone to eat plant-based foods. The gluten-free, non-GMO, and organic brand delivers high-quality, sustainable food to consumers making plant based nutrition simple for everyone, allowing for consistent, little changes that make a big impact.