Abbot’s Butcher announced today its launch into 30 Whole Foods Market locations in Northern California. The natural foods grocer will carry Abbot’s Butcher Slow Roasted Chick’n, Savory Ground “Beef” and Spanish Smoked “Chorizo”.
Abbot’s Butcher’s premium meat alternatives are crafted from simple and wholesome ingredients -- a combination of pea protein, vegetables, herbs, spices, nutrient-dense oils and vinegars. These protein-rich meat substitutes are free of soy, canola, gums, additives or GMOs, and the “Beef” and “Chorizo” are also gluten free.
"We want to get quality plant-based meats into every household. And we're doing this by elevating the ingredients, and by making these everyday essentials that fit seamlessly into our most loved dishes and the familiar recipes we've all grown up with,” says Kerry Song, founder and CEO of Abbot’s Butcher.
Abbot’s Butcher started in farmers’ markets throughout Southern California in 2017 and has rapidly expanded across retailers and restaurants, with shelf space in around 600 grocers, including a recent launch into 365 Sprouts locations.
Abbot’s Butcher is also rapidly expanding in food service. You can find their plant-based meats served at a number of restaurants, including Urbane Cafe; Chicas Tacos Venice; and Pizzanista in Downtown Los Angeles.
Abbot’s Butcher’s launch coincides with a continued high-growth trend in plant-based proteins. US plant-based meat sales rose 45% to $1.4 billion by the culmination of 2020. The strongest growth was generated by higher-value 'next generation' refrigerated plant-based meat producers, while frozen plant-based meats were also up by 30%.