WASHINGTON, DC April 19, 2021 - Industry Dive’s new press release distribution service, DiveWire connects business-minded readers to company news, announcements or other noteworthy information shared by industry leaders.
Industry Dive readers can view company announcements in the press release feeds. This means communications teams and agency representatives can share news directly with interested readers at the same moment the media receive the news.
Each time an announcements is posted, the contact will recieve a Visibility Report — a new feature to meant to visualize the press release’s reach after it is published. The Visibility Report arrives 7 days after the post is submitted and it outlines:
- Confirmed newsletter opens and subscriber numbers
- A link to the press release landing page
- A link to the Daily Dive newsletter issue that featured the press release
- The number of monthly visitors to the Industry Dive publication where the announcement appeared
- A breakdown of job roles held by the newsletter subscribers
As communications teams develop outreach strategies for news or other announcements, the choice to post a press release to an Industry Dive publication guarantees visibility to industry peers and thousands of readers who view the releases as they are posted. It opens up the opportunity to have conversations with industry peers.
Industry Dive listened to PR teams across the readership based and learned that announcements sent via larger newswire services end up buried under other emails or posted across obscure internet sites where the target audiences may not come across the news. Communication professionals needed a way to guarantee their announcement would be seen the moment it was released. Industry Dive prides itself on the quality of its engaged audiences and has created DiveWire as a self-serve tool to allow communications managers to post news right away to reach those readers.
To be clear, posting a press release to the site doesn’t guarantee or even influence if the newsroom will cover a news story. However, DiveWire can guarantee - with the new visibility report to back it up - that announcements will be visible to readers.
For $279, Industry Dive will host each press release indefinitely on a professionally designed site-specific landing page. Each announcement headline will appear under the Company Announcements section of the newsletters and across the website sidebars, footers and feeds for 21 days. Unlike other services, after the release goes live, it can be edited or deleted to give companies total control over the message.
With over 100 journalists in our newsroom, Industry Dive is known as a leader in business journalism, reaching 12+ million decision makers who rely on our news, insights, and in-depth analysis to make complex decisions. We pride ourselves on having both the widest reach in B2B and the most engaged audience.
Our reporters keep their fingers on the pulse of trends that move markets. We leverage this editorial expertise to create effective brand content that complements our coverage and serves as a resource for leaders who control hundreds of millions of dollars in budget.