Down to Cook Partners with Imperfect FoodsPosted Apr 07, 2021
[San Francisco, April 2021] San Francisco Bay Area-based, meal starter brand Down to Cook announces its new partnership with Imperfect Foods, the sustainable online grocer reimagining grocery delivery. Starting on April 5, Imperfect Foods subscribers will be able to add Down to Cook’s Adda Veggie Herby Roasted Garlic and Original Blend flavors to their Imperfect Foods carts.
Down to Cook’s flagship product, Adda Veggie is a blend of pea protein, fiber, and spices that is specially designed to give veggies the satisfying texture of ground meat with a mouth-watering, veggie-forward flavor. Designed with the intention to reinvigorate the spirit of plant-based cooking, consumers can transform a single vegetable into a meat-like patty or crumble in minutes.
"Imperfect Foods is the ideal partner for us," said founder Trishna Saigal, "their mission to eliminate food waste and build a kinder, more sustainable food system at each level perfectly complements our objective to help consumers reduce their household food waste and stretch their produce budgets. We want to empower consumers to creatively use their entire veggie haul each week!"
With accessibility and affordability top of mind, Adda Veggie is challenging the high-price point meat analog category by providing a low-cost option that contains actual fresh veggies with real nutritional values. “Shaping plants to try to mimic animal products feels unnatural,” says Saigal. “On their own, vegetables offer rich and delectable flavors and it’s time they earn their spot at the center of your dish.”
About Down To Cook:
Down to Cook makes plant-based meal starter products that are nutritious, convenient, and accessible. Founded in 2019, their mission is to provide greater access to the health benefits of plant-based food while reducing animal product use and household food waste. Down to Cook is female-founded, minority-owned, and is a public-benefit corporation. To learn more, visit DownToCookfoods.com
About Imperfect Foods:
Imperfect Foods is the leading online grocer at the forefront of building a kinder, less wasteful food system. Founded in 2015, the company’s mission of eliminating food waste and building a better food system for everyone is largely powered by working directly with farmers and producers to rescue, redistribute, and develop goods across multiple grocery categories, including produce, shelf-stable items, dairy, meat, seafood, and private label offerings. If a waste-saving option isn’t available for a particular item, the company sources the most sustainable choice available to ensure customers' grocery needs are met. Imperfect Foods customers receive weekly scheduled deliveries right on their doorsteps and have the flexibility to change the items they receive each week, as well as the order frequency. Customers enjoy a service that is more affordable — and more environmentally friendly— than the average trip to the grocery store. To learn more, visit imperfectfoods.com.