Bakery On Main Rebrands Logo, Packaging and Tagline

Posted Feb 01, 2021

East Hartford, CT – Bakery On Main has launched a complete re-brand, debuting redesigned packaging, updated logo, and the tagline “Life is easy on Main Street”. The new messaging, combined with a striking new look, is designed to help consumers easily identify the brand’s safe and trusted gluten-free products on shelf.  The updated design combines the iconic elements of the original package design, including the quaint bakery feel, with updated graphics and bold colors.  The design update brings a fresh new look for the natural foods brand, providing amped up the shelf appeal across entire line up of Bakery On Main's products.    

 “Bakery On Main has been a mainstay for gluten-free consumers looking for great tasting, safe gluten-free foods”, said Michael Smulders, President and Founder.  “As we continue to innovate and expand our brand families and product lineup, we wanted to refresh the brand look to make it easier to find on shelf, while at the same time, retaining some of the unique retro brand elements our consumers have told us they love.”

Bakery On Main partnered with CA Branding to develop a singular visual design that highlights brand elements including, punched up certification graphics and a bright brand color pallet that will create a strong visual brand block on shelf.  The new design, aimed to make it easier for consumers to navigate to the brand on shelf, will appeal to the consumer seeking to find healthy, wholesome, safe and certified gluten-free products. Bakery On Main’s new packaging is  rolling out at retailers across the United States both in brick and mortar and on e-commerce.  


Since 1992, Bakery On Main has been making life easy on Main Street by crafting delicious gluten-free and celiac friendly granola.  They believe that everyone should be able to enjoy food that doesn’t sacrifice taste for wholesomeness and fits perfectly with any individualized dietary wants and needs.  Their mission is to provide simple, effortless eating and snacking.