The crunchy, grain-free snack of your dreams debuts in a new flavor
CHICAGO (March 13, 2020) – Lil Bucks, the Quaker Oats of buckwheat, is thrilled to announce a new addition to its crunchy, grain-free granola collection Clusterbucks: Turmeric Lemon Myrtle. Clusterbucks are the raw, paleo, gluten-free snack of your dreams. These buckwheat clusters are low in sugar and harness the functional properties of adaptogens. Lil Bucks is thrilled to debut its new, eye-catching Clusterbucks packaging in addition to the new flavor.
What on earth are Clusterbucks? Adaptogenic buckwheat clusters of course! Available in Chocolate Reishi and Turmeric Lemon Myrtle, Clusterbucks are Lil Bucks’ crunchy granola product line. They are a one-stop shop for functional nutrition. Packed with fiber, protein and stress-reducing adaptogens, this snack-granola hybrid is paleo, gluten-free and grain-free.
Lil Bucks Founder Emily Griffith fell in love with sprouted buckwheat while living in Australia. She moved home to Chicago and brought this superfood with her. Emily launched Lil Bucks, the first dedicated sprouted buckwheat brand in the USA, and now everyone who tastes it can’t live without the plant-based protein. Emily is already innovating with the Clusterbucks product line.
When creating her second Clusterbucks flavor, Emily sourced her ingredients thoughtfully by partnering with brands she admires. When it comes to turmeric, no one bottles a better spice than Diaspora Co. Diaspora works with Indian spice farmers to produce the most potent, pure turmeric sourced directly from farmers in India. This is where the anti-inflammatory properties come into play. Pair turmeric with lemon myrtle, and it’s a match made in sweet-and-savory heaven. Lemon myrtle is an Australian shrub with leaves that smell more lemon-y than an actual lemon. Emily went back to the country that inspired it all to source this key ingredient from The Australian Superfood Co., a company that cultivates native Australian plants and supports indigenous communities.
Consumers are hooked on Clusterbucks, and with packaging that pops, Emily knows they will fly off the shelves like never before. She shares, “I wanted the packaging to give off all of the Aussie vibes. I incorporated the blue waves I used to surf while living in Sydney and used lively colors that stand out in the granola crowd to brighten the days of everyone who buys a bag. I recommend snacking on the first half of the bag that is filled with the biggest clusters and then use the smaller clusters as a grain-free granola! This is the most versatile and addicting product, and I’m so excited to offer a second flavor that I know my customers will go crazy for.”
Diagnosed with a serious case of wanderlust, Emily seeks inspiration from the creative flavors she experiences on her travels. Lil Bucks all started with a life-changing acai bowl in Sydney. Her newest Clusterbucks flavor is inspired by the Golden Milk Lattes she has sipped and a particularly delicious order of Lemon Pancakes. The combination of potent, spicy turmeric paired with sweet citrus aromas ignites all of the senses.
To order Turmeric Lemon Myrtle Clusterbucks, visit Lil Bucks’ online store lovelilbucks.com on March 13 or order via Amazon Prime on March 31. Both Clusterbucks flavors will launch in Los Angeles’ popular Erewhon stores on April 1.
Learn more about Lil Bucks, its full family of flavors and the brains behind the brand at www.lovelilbucks.com.
About Lil Bucks:
Lil Bucks is the first dedicated sprouted buckwheat brand in the USA, making grain-free snacks and toppings out of the sustainable superfood. Lil Bucks is here to top your smoothie bowl, ice cream and toasts or add some crunch to your oatmeal, salad and energy balls. Lil Bucks is gluten-free, vegan and paleo & has 10x more antioxidants than quinoa. With 5g of fiber and 6g of plant-based protein, Lil Bucks is a raw food delight. Not to mention, it’s a fruit seed - not a grain! Are you intrigued yet? Lil Bucks aims to be the Quaker Oats of Buckwheat, with two product lines currently in market and more in the pipeline.
Learn more about Lil Bucks: www.lovelilbucks.com.
Shop the goods: https://www.lovelilbucks.com/products/.
Join the Lil Bucks tribe on Instagram: @lovelilbucks.