BROOKLYN, NY – March 2020 – French food company Michel et Augustin is excited to announce the launch of Croissant Chips, a delicious hybrid of the most quintessential French pastry ever and the best of American snack food. This first-of-its-kind chip is available now, but for a limited time only.
Each buttery, thinly sliced Croissant Chip is dusted with a little sweetness to create the world’s first snackable French pastry. Perfect for any time of day, this bite-sized treat is made with simple ingredients that could be found in anyone’s kitchen.
Croissant Chips come in 1oz bags and can be purchased exclusively online at micheletaugustin.us/croissant-chips in a 4 pack ($12), an 8 pack ($22), and a sweet 20 pack ($50 with free shipping).
“I eat a lot of chips: tortilla, pita, bagel, and on and on. The French famously have a celebrated food culture, but remarkably have never had a chip to call their own,” said Evan Holod, Chief Troublemaker and CEO at Michel et Augustin “At Michel et Augustin, we pride ourselves on our pastry know-how and DIY spirit, so we got to work and, voilà, the Croissant Chip was born. They’re buttery, flaky, convenient, and addictively enjoyable. We couldn’t wait to share them with the world, so we’re offering a limited run exclusively through our website. If the results are what we expect, we’ll soon be seeing the French take their place on the shelves of your local snack aisle.”
About Michel et Augustin:
Michel et Augustin is a premium French food company founded in Paris in 2004 by Augustin Paluel-Marmont and Michel de Rovira. The lifelong friends left successful careers to set out on an adventure to make great tasting cookies by being real and truthful while using simple, high quality ingredients. With that attitude - and a reputation for challenging convention - the duo quickly established themselves as the “Troublemakers of Taste” (“les trublions du goût”) and became entrepreneurial icons in France. In 2015, they brought their unique approach to snacking to the US.
Follow Michel et Augustin:
Instagram (@micheletaugustin_us)
Twitter (@MetA_US)
Media Contact:
Briana Haas
Head of Communications
Michel et Augustin