BELOIT, Wis. (March 9, 2020) — Aligning with the focus on understanding consumer plant-based preferences, Kerry, the Taste and Nutrition Company, has released “Winning with Plant-based - Unlocking the Keys to Success for a Growing Market,” which identifies opportunities for growth among current and future plant-based consumers.
Utilizing an online survey, Kerry has uncovered consumers’ claims and label expectations along with the overlaps and interplays between plant-based dairy and plant-based meat. The survey included over 2,900 consumers in the United States who currently consume or are interested in consuming plant-based food and beverage.
You can download a copy of the report HERE.
The research found that plant-based food and beverages have come to appeal to a wider audience, not just consumers with restrictive diets and food sensitivities. More consumers are exploring plant-based products, and they are demanding the same experience from the plant-based category as that of dairy and meat. In the research, Kerry uncovers opportunities for plant-based without sacrificing taste, texture or functionality.
“Plant-based has extended itself from a niche trend for the few, to a full-fledged phenomenon for many,” commented Jenny Palan, Strategic Market Research Manager for Kerry North America. “With the rapidly growing consumer base and market penetration of plant-based across food and beverages, the industry will need to reevaluate current consumer perceptions of plant-based and focus on addressing emerging consumer expectations. It has become imperative to look at the category today, but also envision how to solve for texture, taste, and other sensorial challenges. As the market evolves, inherent nutrition, formulation, and clean ingredients will become primary drivers for the category, and a means to differentiate in the industry. Our in-depth consumer research has given us a toolkit of key success criteria while providing us with a unique perspective on how several plant-based categories are defined and evaluated by consumers, from cheese, yogurt, ice cream, and meat.”
About Kerry
Kerry is responding to consumer demand for real ingredients with better, more authentic and nutritious taste experiences. With 40 years’ experience and 24,000 staff on six continents, Kerry has a renewed focus on Taste & Nutrition where the science of taste merges with the science of nutrition. We combine our deep understanding of taste with our in-depth knowledge of people, culture, life stage and daily nutritional needs. By partnering with Kerry, customers are taken on a journey to make food, beverage and pharma products that people enjoy and feel better about. We call this Leading to Better.
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