CHICAGO, Nov. 22, 2019 -- COCO5, a growing all-natural sports hydration beverage, has announced the addition of Pamela Netzky to the company's Board of Directors. In addition to occupying a board seat, Netzky will also serve as an operating partner, working intimately with the company's management team.
As Founder and President of SkinnyPop Popcorn, Netzky was an innovator in the "better for you" snack category, creating one of the fastest-growing brands in the U.S. Since inception in late 2010, SkinnyPop has expanded to more than 50,000 stores across North America and Europe. Netzky was named one of Crain's Chicago Business' "40 Under 40" in 2011.
“I have always had a passion for building and supporting innovative, great-tasting, better-for-you products and this product hits the bullseye”, Netzky said of COCO5. "There is strong consumer demand for delicious beverages without all the added sugar and artificial ingredients found in legacy brands. COCO5 offers a better choice to athletes and active families that will keep them hydrated – and unlike most coconut water beverages – it tastes great!”
Before joining the COCO5 Board of Directors, Netzky was a member of the Amplify Snack Brands' board until the company's 2017 sale to Hershey (HSY); she currently sits on the board of 1871, Chicago's Center for Technology and Entrepreneurship.
Co-Founders Scott and Lina Sandler are excited to add Netzky to the COCO5 team.
“Pam is one of the most respected people in the CPG industry and we couldn't be more excited to have her join us as we ready for a record-setting year in 2020,” said Lina Sandler, Co-Founder of COCO5. “We've had a lot of growth over the past year and we're excited about everything Pam brings to our team."
“I have known Pam for many years and couldn’t ask for a better operating partner to help Lina and myself take this business to the next level,” said Scott Sandler, Co-Founder of COCO5. “Her willingness to jump right in, roll up her sleeves and battle in the trenches with us every day is uncommon but welcomed. The relationships she's developed and the vision she has will set our company up for exciting new opportunities and partnerships."
About COCO5
COCO5 was developed by a professional athletic trainer and a sports nutritionist who recognized that players needed a healthier form of hydration to support peak performance and faster recovery. An isotonic beverage that rapidly absorbs, restores electrolytes and reduces the risk of cramping. The result was an all-natural sports drink fueled by coconut water - without all the added sugar, additives, and artificial ingredients found in most sports drinks. COCO5 is currently the drink of choice in more than 100+ professional and collegiate locker rooms across North America. Athletes at the highest level choose COCO5 for its clean hydration and naturally occurring electrolytes, including New York Knicks forward Marcus Morris, Detroit Pistons forward Markieff Morris and Chicago Blackhawks right wing Andrew Shaw. The product is currently distributed throughout Canada, Amazon.com and Costco, Hy-Vee, Mariano’s, Kroger, Whole Foods Markets in the Midwest as well as various independents throughout the country.
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