ROAR Organic Welcomes Eric Berniker as Chief Marketing Officer
Seasoned Marketing Executive for Entrepreneurial Lifestyle Brands Joins Fast Growing Functional Beverage Company
NEW YORK, Feb. 28, 2018 -- ROAR Organic Electrolyte Infusions, the USDA Organic, low-calorie, low-sugar electrolyte beverage with antioxidants and B-vitamins, announces Eric Berniker has been appointed chief marketing officer (CMO). Tapping into his experience working on some of the most iconic beverage brands of the past decade, Berniker will help create a lifestyle brand that delivers on the unmet needs and aligns with the aspirations of a new consumer — the millennial hustler. Berniker will be partnering with CPG veteran Bart Silvestro, who recently joined as President & COO, to deliver on founder Roly Nesi’s brand vision.
As a veteran marketer in consumer packaged goods, Berniker joins ROAR Organic after serving as CMO of CORE Nutrition and its successful exit to Keurig Dr Pepper for $525 million in September 2018. Prior to CORE, Berniker helped grow glaceau vitaminwater and smartwater from small entrepreneurial brands with $25 million in combined revenues to the No. 1 water and the No. 1 premium water in the country with $700 million in combined revenues. glaceau was ultimately acquired by The Coca-Cola Company in 2007 for $4.1 billion.
“ROAR Organic has shown exponential growth since its inception,” said Eric Berniker, CMO of ROAR Organic. “This is a testament to how the brand is connecting with this new consumer – the multidimensional millennial who is always-on, pushing themselves to pursue their own definition of success while being mindful of their overall wellness. It’s such an exciting time to be joining a team filled with strong innovators and creators. I’m honored and looking forward to being part of ROAR’s journey.”
“As we continue to build and grow ROAR, we knew that it would be key to bring in an expert marketer to take the brand to the next level,” said Roly Nesi, CEO and Founder of ROAR Organic. “After Eric’s massive success in leading three of the top food and beverage brands through notable acquisitions, we are thrilled to announce him as a new addition to our team.”
Launched in 2017 by CEO Roly Nesi, ROAR Organic satisfies the demand of those who are making moves and want to be heard. ROAR Organic provides electrolyte-enhanced hydration that is free of gluten, soy, artificial sweeteners and preservatives. ROAR is currently available in six flavors: Blueberry Acai, Cucumber Watermelon, Georgia Peach, Mango Clementine, Pineapple Mint and Strawberry Coconut, and is available at Safeway, HEB, Wegman’s, Target, CVS and other quality retailers.
For more information please visit roar.land or follow Roar on Instagram and Facebook at @RoarOrganic.
About ROAR Beverage Company
Founded in 2012, ROAR Beverage Company, independently owned and based in Huntington, New York, is a leader in healthy, organic, functional beverages. ROAR's products are rooted in the principle of clean hydration, offering a better-for-you, low-sugar option that embraces the lifestyle, individuality and authenticity of today's health-conscious consumer. ROAR is currently sold at retail locations throughout the United States and on Amazon. For more information, visit https://roar.land.
