Tofurky Introduces New Moocho Brand and Frozen Pockets at Natural Products Expo West

February 21, 2019

Leader in Plant-Based Movement Moves Beyond Plant-Based “Meats” with Vegan Desserts; Expands Protein Portfolio

Hood River, Ore. (February 21, 2019) – Tofurky, the largest independent producer of plant-based proteins in the U.S., is branching out from its beloved plant-based “meats” this year, announcing a new line of plant-based, dairy-free frozen cheesecakes under the brand, Moocho, at Natural Products Expo West. Tofurky will also relaunch a frozen Pockets line as the latest addition to its plant-based “meat” portfolio. Expo attendees are invited to booth #1114 to sample both Moocho Cheesecakes and Tofurky Pockets in a variety of flavors.

Moocho, a sub-brand of Tofurky, will bring delicious, plant-based, dairy-free desserts to market for everyone, as demand for vegan, vegetarian and flexitarian foods skyrocket and become mainstream. Moocho Cheesecakes by Tofurky will launch with three fan-favorite flavors, including Triple Berry Swirl, New York Style Vanilla and Chocolate. Moocho Cheesecakes will be available in select natural and conventional retailers starting May 2019 and will retail for $3.50-$3.99 as a single serve unit; multi-pack units will also be available.

“After including a plant-based espresso cheesecake in our limited-edition holiday feast kits this past year, we received overwhelming feedback from consumers and retailers asking to include the product in chilled bakery and frozen dessert cases year-round,” said Jaime Athos, CEO at Tofurky. “After revisiting the branding, pack and recipe, Moocho Cheesecakes was born. We have called the sub-brand Moocho because we felt a creamy, sweet product like Cheesecake would be better suited to dairy-inspired branding than the savory, protein-anchored Tofurky brand.”

In tandem with the launch of Moocho, Tofurky frozen Pockets will be reintroduced in three quick and easy, satisfyingly melty flavors, including Ham & Cheddar, Turk’y, Broccoli & Cheddar, and Pepp’ronni Pizza. Tofurky Pockets previously had great success in a regional distribution test, and will now be available to a national audience this spring with a reformulated recipe and packaging to that positions the meal solutions more like hearty calzones. Pockets will be available in select natural and conventional retailers starting spring 2019 and will retail for $3.00 - $3.99.

“Pockets have been in development for several years,” said Athos. “With our recent double-digit year-over-year growth, we had to prioritize production to core existing product lines but are very excited to be bringing this line to market nationally now.”

Moocho Cheesecakes and Tofurky Pockets will join the existing portfolio of Tofurky products in fueling the growth of the plant-based category, which is projected to reach $6.43 billion by 2023. Like all Tofurky foods, the new chef-crafted Moocho desserts and Tofurky Pockets are 100 percent non-GMO and use organic, locally sourced ingredients whenever possible. As a B Corp with a zero-waste goal, Tofurky and the Moocho brand also compost food scraps, keeping 2,750 pounds of food out of the trash can a week.

To learn more about Moocho or Tofurky’s full portfolio of plant-based products that give vegans, vegatarians and flexitarians alike the opportunity to indulge in their favorite foods while making a positive impact on people, animals and the planet, please visit

About Tofurky

Founded in 1980, Tofurky makes lip-smacking plant-based foods that are kind to people, animals and the environment. The leading independent plant-based protein producer in the nation, Tofurky also brings delicious, plant-based, dairy-free desserts to market under the sub-brand Moocho. All of Tofurky’s chef-crafted foods are made with the highest quality ingredients and are indulgent ways for everyone from vegans to flexitarians to enjoy their favorite comfort foods.  All Tofurky products are 100 percent non-GMO, vegan and use local and organic ingredients whenever possible. As a Certified Benefit Corporation, Tofurky puts purpose before profits and reinvests in a wide variety of environmental initiatives, advocates for animal welfare and invests in its community. For more information, visit, ‘like’ us on Facebook, or follow us on Instagram and Twitter.