DALLAS — Purpose Tea, the first ready-to-drink purple tea available to U.S consumers, is excited to announce a distribution deal with beloved, family-owned grocery chain, Wegmans Food Markets. The grocer, which was founded in 1916, has 97 stores along the East Coast, including New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. Purpose Tea is now available at 72 Wegmans locations.
“It is exciting to align with a retail partner like Wegmans who believes in being at the forefront of food and beverages to continually offer consumers an amazing shopping experience,” Founder and CEO of Purpose Tea Chi Nguyen said. “Wegmans is known for being a ‘shopping oasis’ - with high-quality produce, reasonable prices and friendly people. Now Wegmans’ shoppers can find Purpose Tea, a super purple tea that’s better-for-you and also drives change in the world.”
Purpose Tea, launched in 2017, is a Direct Impact brand that donates a portion of its sales to empower female tea pickers in Kenya who make up a majority of the workforce yet live in poverty.
Purpose Tea has grown its distribution to roughly 500 retailers in select markets in less than one year including Wegmans in the East, Jewel-Osco and Pete’s Fresh Market in the Midwest, HyVee in the Great Plains, MarketStreet and Albertson’s in the Southwest and natural independents in the Pacific Northwest. Purpose Tea will launch in select retailers in California the summer of 2018.
New Non-GMO Certification
The brand is also excited to announce it has become non-GMO certified by the Non-GMO Project, a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply. The group is North America’s most trusted third-party verification for non-GMO food and products. Purpose Tea opted into the rigorous verification process to help ensure the highest-quality benefits for consumers.
“Purpose Tea is a clean label brand providing consumers with healthy beverages they can feel good about putting in their bodies. Turn around a bottle of Purpose Tea and you’ll find just three to four ingredients. With this new certification, consumers can feel confident that ingredients are free of GMOs. ”
About Purpose Tea
Headquartered in Dallas, Texas, Purpose Tea is a beverage company powered by social purpose whose vision is to use business as a catalyst for good in the world. Their mission-driven business powers healthier lives by empowering the most vulnerable in the business of tea, female tea pickers, and providing better-for-youbeverages in the form of antioxidant-rich, ready-to-drink purple teas. Purpose Tea is the 1st brand of Ready-to-Drink (RTD) purple tea available to consumers in the United States. Purpose Tea is on stores shelves at retail locations in Texas, Great Plains, Midwest, Great Lakes, Southwest and Southeast markets. Learn more athttps://purposetea.com/.
Wegmans Food Markets, Inc. is a 97-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, recognized as an industry leader and innovator, celebrated its 100th anniversary in 2016. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 21 consecutive years, ranking #2 in 2018. https://www.wegmans.com/
About the Non-GMO Project
The Non-GMO Project is a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply. We do this through consumer education and outreach programs; marketing support provided to Non-GMO Project Verified brands; and training resources and merchandising materials provided to retailers. Non-GMO Project Verified remains the market leader for GMO avoidance and one of the fastest growing labels in the retail sector. We offer North America’s most trusted third-party verification for non-GMO food and products. https://www.nongmoproject.org/