Purpose Tea is the 1st brand of Ready-to-Drink (RTD) purple tea available to consumers in the United States. Purple Teas from Purpose Tea are available at Albertson’s, Market Street stores and other natural grocers. The brand will soon also be in other retail locations in the Pacific Northwest, Midwest, Great Plains, Southwest and California markets.
Purpose Tea is generating excitement among retailers and consumers by capitalizing on the robust growth of ready-to-drink teas, specialty/artisanal teas, antioxidant-rich purple food and drinks as well as purpose-led, transparent companies.
Key attributes of Purpose Tea:
Purple tea is a new, naturally organic and non-gmo tea variety of the common tea leaf, Camellia sinensis, and is grown exclusively in Kenya. Purple tea contains 15 times more anthocyanins than blueberries! Purple tea has a greater degree of antioxidant activity than either green or black tea! This SUPERTEA contains 51% antioxidants; green tea contains only 34.3% antioxidants.All Purpose Teas taste remarkable, but contain only 60 – 80 calories per 16 oz bottle.
PURPOSE is not only part of the company and brand name; it’s part of their company DNA. With their Direct Impact model, they contribute 5% of all sales to empower female tea pickers to break the chain of poverty and improve their lives and their families’ lives.
Trends underscore the value + opportunity:
According to Tea Association of the U.S.A, The State of the U.S. Tea Industry, 2016-17 Tea Market Review penned by Peter F. Goggi, the Ready-to-drink (RTD) tea is having the greatest growth in the overall tea market, growing about 4% and accounting for 45.7% of the tea market share in 2016, according to Beverage Marketing Corporation.
Consumers continue to reach for RTD teas for their flexibility, convenience and as a healthier alternative to sugary beverages. Specialty teas continue to enjoy high single/low double-digit growth. In fact, specialty iced tea came in at #4 on the National Restaurant Association’s (NRA) What’s Hot Culinary Forecast list of top non-alcoholic beverages for 2017. Consumers are becoming more engaged with their teas and want to learn more and more about where their teas come from; how they are harvested and manufactured; how the product supports the livelihoods of those making it; and, how friendly the product is to the environment.
Whole Foods Market identifies purple foods and beverages as one of their top 10 trends for 2017. They say, “The power of purple goes beyond the vibrant color and often indicates nutrient density and antioxidants.”
About Purpose Tea
Headquartered in Dallas, Texas, Purpose Tea is a beverage company powered by social purpose whose vision is to use business as a catalyst for good in the world. Their mission-driven business powers healthier lives by empowering the most vulnerable in the business of tea, female tea pickers, and providing better-for-you beverages in the form of antioxidant-rich, ready-to-drink purple teas. https://purposetea.com/