- Yoplait has opened a pop-up store in New York City just a few yards from Chobani's flagship operation.
- The move comes as Yoplait is engaged in a direct confrontation with Chobani over the market for Greek-style yogurt, running nationwide ads challenging its rival in a taste test.
- The war of the stores isn't generating as much consumer buzz as was perhaps hoped. The Chobani store is closed for renovations, and has been for weeks — something that Yoplait's marketing team apparently didn't' realize.
When we first heard about this stunt, we were all excited. New Yorkers like us love a good, nasty street fight. We sort of pictured West Side Story with yogurt, instead of switchblades. And we waited in glee for the battle to begin. Alas, with Chobani's store closed, we have to make do with watching the original Sharks vs. Jets confrontation.