- The YoCrunch Company announced Wednesday that as of July 2013 its strawberry Yopa! Greek yogurt with granola is the exclusive yogurt being sold at Subway locations in the U.S.
- The deal give Yopa! access to 26,000 Subways and placement on Subway's Fresh Fit menu.
- The Yopa! brand launched earlier this year.
From the press release:
... Selecting Yopa!™ as the brand of choice was prompted by the restaurant chain's enthusiasm to offer a great-tasting, Greek yogurt on the FRESH FIT™ menu. All FRESH FIT™ choices at the SUBWAY® restaurant chain are designed to meet the needs of those with active lifestyles who are looking for more nutritious meal options. The most popular Yopa!™ flavor, Strawberry with Nine Whole Grain Granola, will be the only yogurt available, and at 190 calories, 13g of protein and two grams of fat, it will be highlighted as a FRESH FIT™ menu item.
The SUBWAY® brand has wanted to add Greek yogurt to its menu for some time and was happy to find the right partner in Yopa!™ "We are proud of the variety of sensible, smart food choices that we offer our customers and are pleased that we can now offer Yopa!™ as a FRESH FIT™ choice," said Lanette Kovachi, Senior Dietitian for the SUBWAY® brand.
Since many SUBWAY® customers look for more nutritious ways to round out their meals, without sacrificing taste, Yopa!™, whose tagline is "Balance Perfected," is a great match. Each cup offers incredibly delicious flavor, balancing the tartness of the yogurt with the sweetness of fruit and a nice crunch from the granola. ...