Dive Brief:
- Wrigley is adding capacity at a plant in Illinois and will begin producing its Skittles brand candy there for the first time.
- Skittles are now made at a plant in Waco, TX, and production there will continue.
- The Illinois expansion is expected to cost $50 million and add 75 production jobs.
Dive Insight:
Skittles have turned into a big success for Wrigley and its parent company, Mars. Sales have risen by double-digits in the past five years, according to the company. With percentage growth like that, it's no wonder Wrigley has decided that the world needs more Skittles.
We give credit for the candy's popularity to the Skittles social media team, which is one of the five best in the food and beverages industry.
