Scottish alcohol producer Whyte & Mackay has unveiled a new label design for its blended Scotch whisky. The new labelling “enriches visual cues, gives the bottle greater on-shelf prominence and enhances the brand’s quality credentials by highlighting its triple maturation process and gold medal award-winning liquid,” the company said. Appearing in the UK on-trade and off-trade channels from this month, the bottle adopts new gold etching around the label edges and a dynamic new look for the iconic double lions, which Whyte & Mackay claimed would “give a more impactful visual appeal ...