- Kellogg will partner with Mistica Foods LLC to debut ready-to-cook chicken breast bites that use crumbles of Kellogg's Cheez-It brand crackers for the breading, Meatingplace reported.
- Wendy Davidson, president of Kellogg’s U.S. specialty channel, described the partnership to Meatingplace as the "the first to offer a cracker-breaded chicken product to the marketplace."
- The product is currently available at Wal-Mart locations nationwide and will be on shelves at other major retailers later this winter.
Through this partnership, Kellogg is introducing its Cheez-It brand, typically a snack product, into an entirely new category. By showcasing Cheez-It's versatility, Kellogg is demonstrating to consumers that the crackers can be multi-purpose.
Kellogg took a similar approach with its cereal brands when it demonstrated their consumption opportunities outside of breakfast. Instead of developing entirely new products, Kellogg could boost sales through initiatives like this partnership to show consumers how the company's existing products can be used in a variety of new and creative ways.
Kellogg is also on-trend with this partnership because using crackers and cookies as breading is becoming increasingly popular among consumers today.