Dive Summary:
- Adam Melonas, chef and co-founder of Boston's Unreal Candy, says his company has "reinvented America's favorite candy" by removing ingredients perceived as harmful from Snicker's, Reese's, M&M's, peanut M&M's and Milky Way.
- Unreal's versions of the five top-selling brands have no chemical preservatives, artificial colors, trans fats, GMOs, corn syrup or chemical emulsifiers, and they use milk from grassfed cows, real cane sugar and cocoa beans, and are 15% smaller than their counterparts.
- Unreal Candy has distribution in 15,000 stores nationwide, with giant chains like Target and CVS included, and Melonas says it isn't "a fad or a fashion"—John Legend, Matt Damon, Gisele Bundchen and Bill Gates are among celebrity backers.
From the article:
... "You don't need to have preservatives in candy because it will preserve itself naturally [through the sugar content]," said Melonas.
The chef said that candy makers often used ingredients such as corn syrup and chemical preservatives to increase shelf-life and make production cheaper and easier. ...