Dive Brief:
- Following a trademark dispute between Hershey and Let's Buy British Imports, L.B.B. Imports has agreed to no longer import all Cadbury's chocolate and a few other brands made overseas.
- Hershey argued that L.B.B. imported U.K. chocolates that only Hershey had the right to sell in the U.S., some of which had packaging that resembled Hershey's own products.
- L.B.B. agreed to stop selling the forbidden chocolates, and Hershey dropped the lawsuit.
Dive Insight:
British chocolate lovers and vendors in the U.S. are upset about the decision, as the ingredients used in American-made versus British-made chocolates differ in many instances. This discrepancy was especially clear when Cadbury stopped using Dairy Milk in its Creme Eggs, announced earlier this month, which caused an uproar among Cadbury fans.
While some may be angered about this situation, it's worth nothing that the fate of chocolate in general could be up in the air.