Dive Summary:
- Tyson Foods announced the launch Thursday of its new corporate website at TysonFoods.com, featuring visual, graphics and hundreds of its employees to tell the story behind the top meat and poultry company in the U.S.
- Using more than 150 pages, 800 photos and 24 videos, the site informs the public about everything from food safety and product development efforts to the company's hunger relief initiatives and family farmer relationships.
- The redesign marks the first time TysonFoods.com has been completely overhauled since its launch in 1996, and around 75 employees from nearly every part of the company's business were involved in the development process.
(Image credit: Tyson Foods)
From the article:
... "We're a dynamic company of people who make a wide variety of foods for customers around the world, so we've created a very dynamic website that reflects who we are," said Sara Lilygren, executive vice president of corporate affairs. "We're proud to invite people to visit the new site, which we believe tells our story more accurately, conversationally and personally. New technology will also help us update words, pictures and videos quickly and often, so it remains fresh." ...
