Dive Summary:
- Jones Soda is launching its new Natural Jones Soda line in California.
- Available in green apple, orange mango, cherry and lemon lime flavors, the new sodas contain a proprietary blend of natural sweeteners that includes pure cane sugar, organic agave syrup and stevia.
- The new sodas will be available in select Northern California Whole Foods stores and most Southern California Albertsons locations, and the state was chosen for the initial launch because of its progressive, health-conscious demographic.
(Image credit: Jones Soda)
From the article:
... “Given growing demand for more healthful beverage options, we wanted to challenge ourselves to deliver an all-natural soda with less sugar and fewer calories than any other product available,” said Jones Soda CEO Jennifer Cue. ...
