- New Perrier bottles boasting looks inspired by Andy Warhol's famous screen prints will be available as of June 24.
- A contest titled "Space Fruit: Lemons" will accompany the limited edition bottles, inviting consumers to enter to win a Warhol print for themselves.
Why it matters:
Like Diet Coke and Diet Pepsi, Perrier has been hard at work finding big creative names to associate with special packaging designs. This one harkens back to an established historical connection, though, since Warhol featured Perrier in his work. Meanwhile, Perrier enlisted another celebrity name—Victoria Beckham—to show off one the new bottles on her Instagram account.
(Image credit: Perrier)