Dive Summary:
- United States Bakery, better known as Franz Bakery, has won the Sweetheart, Eddy’s, Standish Farms and Grandma Emilie’s brands for $30.9 million at auction, gaining the brands, four bakeries, fourteen depots and certain equipment in four states in the process.
- Franz's original bid was for $28.4 million, however other bidders caused them to go higher.
- Franz bakery is the largest independent family-owned bakery in the Northwest and is poised to get these Hostess brands back on shelves soon.
From the article:
A spokesman for Franz Bakery said it was too early to say when the products would be back on shelves or how the firm planned to re-energize the brands.
However, it issued a statement from its president Marc Albers, who said: “We are excited about this new
development in the bid process, but understand there’s a lot of work still left to be done". ...