An Apco Insight study which surveyed 70,000 consumers in 15 major international markets has found that Nestlé is the fifth most loved brand in the world. Nestlé was the highest ranked food and beverage company in the research, carried out by global opinion research company APCO Insight. The rankings are the result of a decade-long research project including the global survey of more than 600 of the world’s largest corporate brands. The key to success Responding to the research, executive vice president Patrice Bula said: “Good Food, Good Life is the promise we commit to everyday, everywhe...
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Survey says 'Nestlé 'world's 5th most beloved brand'