- Digital B2B ad agency Gyro announced that it will be handling global business for Tate & Lyle, the makers of ingredients including Splenda Sucralose, Soda-Lo, Tasteva Stevia Sweetener and others.
- Gyro's Cincinnati office, which will be handling Tate & Lyle, also works with Kellogg’s, Dawn Foodservice, Hobart and Corn Refiners Association, the Cincinnati Business Courier reports.
- Gyro will be the first global agency selection for Tate & Lyle.
From the article:
... In a news release, Tate & Lyle said Gyro will “execute and integrated global marketing campaign designed to enhance Tate & Lyle’s position as a leading supplier of specialty food ingredients and solutions to food and beverage companies across the world.” ...