Dive Summary:
- Campbell Soup Company on Tuesday announced the launch of CheeseburgerOs, the first new flavor to spin off from its well-known SpaghettiOs brand in 20 years.
- Over SpaghettiOs' 50-year history, other variations have included PizzOs and CheesOs.
- The new cheeseburger-themed cans are being targeted toward kids and moms with nutritional priorities in mind.
(Image credit: Business Wire)
From the press release:
... A hit from the start, SpaghettiOs continues to see success today with more than 120 million cans consumed just last year. The new CheeseburgerOs is only the third time in nearly 50 years the SpaghettiOs brand has introduced a new flavor. Previous variations include PizzOsTM and CheesOsTM, which were seen on shelves in the 1980s. Each 15-ounce can is packed with pasta, an estimated 750 “O’s” per can, in a delicious cheeseburger-flavored meat sauce. And, each serving of these tender little O’s provides a full serving of vegetables, essential vitamins and minerals and is low in fat. ...