- Snapple has printed "Real Facts" on its bottle cap since 2002. The factoids are meant to be cute and surprising.
- Examples include things like "Elephants only sleep two hours a day"—which is wrong. Elephants sleep three to seven hours a night. A slew of the "Real Facts" are either incorrect, outdated or misleading, according to researchers.
- Legions of Snapple drinkers have stumbled on to the fact that "Real Facts" aren't really facts—prompting angry social media posts, "investigative" Web sites, and a viral photo of a fake bottle cap that reads "Half of all "Real Facts" are actually fake.
The most annoying thing about this story is Snapple's reaction. The company is aware of the problem, but simply denies that the problem is a "real fact." The company's vice president of marketing says Snapple uses a "vigorous" fact-checking process and reviews the "real facts" yearly. Given how easy it is to prove "real facts" are wrong using nothing more than a Web browser, and given how many people have done just that, we find it unlikely that Snapple's claims of careful vetting are real facts.