- Sensient has introduced APSS Plus, a new natural functional flavoring ingredient that lets beverage manufacturers reduce sugar content in beverages without adding other sweeteners.
- APSS Plus acts as a neutral building block for the taste of sugar. Internal tests by Sensient with cola, strawberry-flavored water, and ready-to-drink peach ice tea found that using APSS Plus can permit up to a 30% sugar reduction. Test results found "the new flavoring successfully compensates for loss of sweetness, body, flavor, longevity and aroma intensity while also improving fruity and fleshy notes," reports Food Ingredients First.
- APSS Plus contains Sensient Natural Origins extracts, made from naturally sweet ingredients. APSS Plus is completely soluble.
This natural ingredient is a way for beverage manufacturers to meet consumer demand for less sugar in products and for natural ingredients, a consistent industry trend.
Its competitors include the recently introduced Sweetmyx S617 from Senomyx. PepsiCo introduced the first commercial use for the Senomyx product.