Seattle's Best Coffee announced on Wednesday that it will release a new line of frozen coffee blends, thanks to a partnership with Inventure Foods, Inc. Four varieties, including Coffee Chiller, Creamy Caramel, Very Vanilla, and Mega Mocha flavors will launch nationally at grocery, club and mass merchandise stores.
“This represents the first time a premium coffee brand has crossed over into the frozen section of the grocery store,” Steve Sklar, senior vice president of marketing for Inventure Foods, Inc., said in a press release. “This is great news for consumers who love frozen coffee drinks but have previously had no way to recreate that café experience from the comfort of home.”
Sold in 2-packs at $2.99 – $3.49 each, the pouches will compete against Starbucks for cold coffee drinkers who can be persuaded to prepare their own beverages. Since the blends come at a significantly lower price point per serving than ready-to-drink options at coffeehouse competitors, Seattle's Best may be on to something. Now, let's see how they sell in a blended coffee category that Seattle's Best says was worth $4.3 billion last year.
(Image credit: PR Newswire)