Dive Brief:

• Saskatoon berries, a purple fruit that grows across the North American prairie, is suddenly attracting attention from foodies and growers.
• Rookie farmers, particularly in Michigan, have taken to growing the berries. And grocery stores have begun stocking them. 
• Cultivation in Michigan follows several decades of commercial growing in Canada, where the berries have become common at the retail level. 

Dive Insight:

So, it's a little fruit that looks like a blueberry, tastes like an apple, and grows so easily that people without agricultural experience can produce them at scale.

Our guess is that these will catch on. You may not find them outside of Canada and the Midwest this summer, but look for them just about everywhere soon.