Dive Summery:
- SABMiller has announced plans that is trying to aggressively expand their business and market share in Latin America.
- They are trying to compete with local and cheap homemade spirits by lowering their price point and packaging beers in large, shareable containers.
- SABMiller has increased the popularity of beer across Latin America, but it hopes to reach more remote locations as well as become more accessible to lower income households.
From the article:
SABMiller has grown the beer category’s share of total alcohol consumed in its Latin American markets significantly. However, while beer consumption in its three largest markets - Colombia, Peru, Ecuador - has grown to an average rate of 42 litres of beer per person, consumption is still well below the levels reached in reference markets like Venezuela, Panama, Brazil and Mexico.
