- Canada-based Rumble is set to introduce its all-natural shakes packed in Alumi-Tek bottles and made by the Ball Corp. to U.S. markets in May.
- The advantage of the aluminum bottles is that they offer infinite recylability and quick cool down, with the convenience of a resealable option.
- Ball North America Metal Beverage Packaging Sales vice president Bruce Doelling said, "By putting their shakes in the Alumi-Tek® bottle, Rumble differentiates itself as a premium brand that consumers can't miss."
The features of the aluminum bottle have an appeal for shoppers who prefer their drinks packed in the material but want the option to reseal it and finish later. However, Doelling's observation is the key point: with so many drink options on the shelves, manufacturers have to catch the customer's eye at the moment of decision. Unique packaging is one way to achieve that end. It's not just what's in the bottle or what the bottle can do, but how noticeable it is amongst hundreds of choices on the market.