Dive Summary:
- PureCircle's Rebaudioside D sweetener has been approved for use as a general purpose food and beverage sweetener by the U.S. Food and Drug Administration via a no objection letter.
- The high purity stevia sweetener's clean sweetness has attracted significant interest from companies wishing to create naturally sweetened products with low to no calories, especially in the carbonated soft drink sector.
- The approval will also help extend PureCircle's Stevia 3.0 innovation efforts.
From the article:
... Jason Hecker, vice president global marketing & innovation, PureCircle, "We have invested over $300m in a supply chain infrastructure capable of delivering breakthrough ingredient innovation. We are proud to now work with our customers to turn this investment into breakthrough food and beverage solutions." ...