Dive Summary:
- Beverage Digest reports that Aquafina producer PepsiCo is planning a dive into premium bottled water with a new product, Om.
- The product's launch would mark PepsiCo's entry into the sector and would follow Coca-Cola's success with its premium Smartwater, which the company says is purified differently from its cheaper Dasani brand.
- PepsiCo has so far refused to comment or provide details on the product or its potential launch.
From the article:
... Coca-Cola and PepsiCo have been diversifying their drink portfolios as Americans cut back on soda. Bottled water in particular has been growing in popularity over the years, but the problem for companies is that the bulk cases of bottled water sold in supermarkets typically aren't as profitable as other branded drinks.
Premium bottled waters are different, however, because people are willing to pay more for them. ...
