Dive Summary:
PepsiCo has filed a patent application suggesting the company wants to use Chinese herbs in energy drinks. According to the filing,
- the company is considering an extract made from Goji berries and Polygonatum Root.
- more than 80% of human volunteers drinking beverages with the extract reported an increase in energy levels.
Dive Insight:
PepsiCo's move seems well-timed, as health advocates and consumers grow more concerned about the caffeine dosages in popular energy drinks such as Red Bull and Monster Java.