Dive Summary:

• In the recently released Access to Nutrition Index (ATNI), Pepsi beat out Coca-Cola, coming in 4th and 9th respectively, while Danone took the first place spot.
• The index measured the 25 largest food companies for their global commitments to providing nutritional food and information to consumers.
• While Coca-Cola does many things correctly in the eyes of the index, their lack of commitment to lowering calories across the board and adding fiber and vegetables to their product line was their downfall.

From the article:

Whereas PepsiCo weighs in at No.4 in the new index (overall score 7.7/10) Coke trails in a relatively lowly ninth place (5.1/10) despite ATNI praise for its “robust governance and management” related to nutrition.

A responsible marketing policy also sees the company commit to not advertising to under 12s when children of that age make up 35%+ of the audience, while Coke wins extra brownie points for publishing its lobbying
policy.