- Odwalla has moved its juices into a new, clear bottles—backing away from the frosted plastic look that it shared with rival Naked Juice.
- The new bottles are larger (15.2 oz rather than 12 oz) and made from clear PET. The move comes just two years after an earlier change in packaging for the Coca-Cola-owned brand.
- The shift to clear PET marks a retreat for Coca-Cola from its much-heralded PlantBottle, a recyclable, bioplastics container made partially from sugar cane.
The new bottles bring Odwalla to the exact same 15.2 oz size as the Starbucks-owned Evolution Juice brand. That may not be a bad thing, given the rising popularity of cold-pressed brands such as Evolution.
But the new bottles also mean that buying Odwalla is less of an eco-friendly move than when the juice was sold in PlantBottles. That has led to some complaints on social-media from Odwalla consumers—which is remarkably similar to what happened the last time a Coca-Cola drink brand changed something near and dear to customers and altered the Vitaminwater recipe.