Dive Brief:

• Riedel, a maker of tailored glasses that are supposed to enhance the qualities of individual wines, has created a glass specifically for drinking Coca-Cola.
• The curvaceous glass evokes the traditional Coke bottle, but has a wider mouth and broader top section.
• The glasses sell in sets of two for $29.90 and are said to ensure the right balance of flavors and to hold tastes on the palate longer than other glasses.

Dive Insight:

We'd heard about Riedel's wine glasses a long time ago. And to be honest, we wrote them off as silly affectations for sillier-than-usual wine connoisseurs. But the Coke glasses really fascinate us. We lost our taste for Coke years ago when the company stopped putting it in the classic heavy glass bottles that Andy Warhol loved so much. If Riedel can help us recapture just a bit of the joy of drinking Coke on a hot summer day, we'll spend the $29.90.