- Nestle's removal of artificial ingredients back in February has spread to its frozen pizza segment, with the company pledging to get rid of artificial flavorings from DiGiorno, Tombstone, and Hot Pockets in the U.S. by 2015's close.
- Companies like General Mills and Kraft also are making changes as consumers eat more fresh foods.
- Nestle aims to lower sodium in its pizzas by 10% by 2015 based on 2013 rates.
Nestle is just one of many processed food companies struggling amid changing consumer tastes. Perhaps this "healthier" frozen pizza might bring some positive press to the company.
The natural and organic frozen food market is seeing growth, with IRI data showing it increased by more than 33% from 2011 to 2015. This latest move from Nestle signals a move to keep consumers interested in products that may not be traditionally considered healthy.
Nestle's Lean Cuisine product, geared to a health conscious group, has seen a gradual revenue dip. Could this pledge hep to stem that tide?