Dive Summary:
- Nestle ranked 9th in the recent Global RepTrakTM 100 study, ranking as the only food production company to make it into the top ten.
- The ranking measure's a company's ability to build trust and community support.
- 55,000 consumers from the world's 15 biggest economies were interviewed for the study, more than any other year.
From the article:
The company achieved ninth place in the study, which is designed to understand how organisations build trust and support with the general public worldwide.
It's the first time Nestlé has ranked in the top 10, moving up three places from last year to become the highest scoring food and beverage company in the 2013 study.